Marketing is not just promotion, it’s strategic

Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
A simple example: Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?
Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
A simple example:
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?
Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
A simple example:
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?
Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
A simple example:
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?
Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
A simple example:
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?
Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
A simple example:
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?

Marketing is not just
promotion, it’s strategic

Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
A simple example:
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?

 

Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
A simple example:
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?
Perhaps you’re a smaller business looking to develop your marketing program but you’re not ready to employ dedicated marketing personnel. Or you may be a larger business in need of some additional resource for a special project. Either way I’m your man. Look at me as a “rent a marketing manager”. As a marketing manager it is my job to figure out how to meet the demands of the market place.
A simple example:
Before diving into promotion a good marketer would ask: Is it smarter to sell a spade with every wheelbarrow rather than more wheel barrows? What is your competitor’s wheel barrow offer? Would you benefit from changing your wheel barrow features? Should you change your price? Are there opportunities to sell through alternate routes to market? If you sell more do you have the capacity to manufacture or source the additional units?
Marketing Plans I can make this as simple or detailed as your business needs. Personally, I’m a fan of the common sense, plain English plan. I am available to conduct a series of workshops gathering the collective knowledge of key people in your business. At the end of this process you will have a document covering off market definition market segments key competitors your business Strengths Weaknesses Opportunities & Threats product / service position in market place strategic direction budget action plan including who, what & when
COMPETITOR COMPARISONS Use me to see how your existing or potential product stacks up against the competition. I can produce detailed comparisons of important features in spreadsheet format. I can gather data such as retail prices, re-sellers perception of products. With trade products you can also send me into the field to gauge users impressions of the various products they use. MARKET INTELLIGENCE Need a fresh pair of eyes to spend some time in the market place and find out what’s happening. Use me to conduct “mystery shopping” for you or to conduct depth interviews with customers. PRICING STRATEGY Spending a bit of time understanding how your price fits in the market place rather than just using a “cost up” approach can be very useful. I can help you to map out your value proposition compared to competitors to determine optimum pricing. If your product is re-sold it is also important to factor in your customer’s price point and margins. Again, I can help with this Communication Plans By answering the following questions we can put together an effective communication plan to take your business to the next level. Who do we want to communicate with? What is important to them? What is our key message that addresses the above? What methods will we use to communicate with our audience?
 Product development I would not have a clue how to design any kind of product! I have however spent my whole career working with technical people to specify what the market place wants in a product. It takes a disciplined, methodical approach to provide detail specifications on target pricing and costs, product features, warranty requirements etc. This is a trait often lacking in flamboyant marketers but I have the right mind for it.
RANGE ANALYSIS Use my product management skill to review your product range. Existing Products. Many businesses have too much cash tied up in the wrong stock. I can identify slow moving lines and work out stock cover based on sales history. Working with your team, I come up with recommendations to obsolete, reduce levels or promote. New Products I can help you to make assessments on new products before launching. Is there a place in the market for it? How is it differentiated from competitors? What impact will it have on existing products? What sales in units should be projected? How much stock should you commit to initially?