RECREATIONAL VEHICLE / LIFESTYLE MARKET KNOW HOW

I can help you catch up or get ahead of the game.

Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
RECREATIONAL VEHICLE / LIFESTYLE 
MARKET KNOW HOW
I can help you catch up or get 
ahead of the game.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
RECREATIONAL VEHICLE / LIFESTYLE 
MARKET KNOW HOW
I can help you catch up or get 
ahead of the game.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.
RECREATIONAL VEHICLE / LIFESTYLE 
MARKET KNOW HOW
I can help you catch up or get 
ahead of the game.
I have a deep understanding of recreational vehicle / lifestyle markets. Working concurrently in the caravan and lifestyle tractor industries for over a decade has given me a real appreciation of the passion end customers have for these products and how it is an important part of their persona. When you talk to enthusiasts, they tell you “I am a caravanner”, “I am a hobby farmer” or “I am a 4WDer”. Nobody tells you “I am a dishwasher owner” or “I am an insurance policy owner”. A personal interest in 4WD touring, motorbikes, cycling and all things outdoor also gives me great insight into these industries.
Key Achievements Played a key role in growing: a caravan manufacturer turnover from $5 million to $20 million over 5 years a tractor and machinery importer / retailer to dominant market leader in its chosen lifestyle farming niche How was it achieved? There are a lot of similarities in how to approach these markets, so I have combined my commentary to avoid duplication. Basically, it takes a comprehensive approach to multiple facets of marketing and more.
Product Development / Project Management Regularly, worked closely with product design teams to create customer needs specifications for new products and track progress. Project managed and participated in “outback torture test” coordinating engineers, suppliers, drivers, film crew and media representatives on a 2 week expedition to central Australia. Project managed product testing at an automotive proving ground to trial product suitability. Coordinated a voluntary safety recall of a potentially dangerous product following ACCC requirements. Project managed a solution and implementation of a major rework program. Reviewed product ranges and identified models for obsolescence to optimize efficiency and profitability. Dealership / Sales Team Development Conducted geographic and demographic analysis to identify optimum locations for appointing new dealerships. Organised dealer conferences with planning and new product launches. Created product training content for sales teams. PRICE Helped grow profitability through higher price positioning over time following competitor analysis and product enhancements. Brand Building Developed clear brand value to positioning offers relative to the rest of the market place. Developed strong relationships with industry media editors and journalist and provided good content to optimize PR exposure. Directly booked media schedules – TV, magazines, radio and online. Worked closely with various agencies to create traditional and digital content including Website / Search Engine Optimisation / Email Marketing / Social media advertising / Video content / Brochures / Point of Sale / Magazine advertising. Organised “in show” TV advertorial including attending film shoots. Appointed and worked with brand ambassadors. Interview owners and create testimonials. Write detailed “how to” articles. Set up owner’s group: Created FB page, appointed moderators. Organised annual, national owner conventions. Organised come and try test drive days. Booked industry shows. After Sales Service Set up a basic paperless warranty application / approval process for remote use during pandemic. Negotiate satisfactory outcomes with end customers who have escalated product concerns.